Shopify Guides

How to Use These Guides

Every Shopify store faces the same core challenges: choosing the right tools, optimizing checkout, managing operations, and scaling without breaking things. These guides are written for operators—people who build, launch, and run real stores—not agencies selling consulting.

We focus on decisions under constraints: time, budget, and technical resources. Each guide explains what to do, why it matters, and what breaks if you skip it. No fluff, no SEO-optimized filler, just tested workflows from people who've shipped stores.

Start with the setup guides if you're launching a new store. Move to optimization guides once you have traffic. Check our tool reviews when you're ready to add specific functionality, and use head-to-head comparisons when you're stuck between two options.

Shopify Setup & Launch

• Shopify Pricing Guide
  Break down every plan tier, transaction fee, and hidden cost to pick the right Shopify plan for your revenue model and scale.
• Shopify Payments Setup
  Configure Shopify Payments correctly from day one—avoid common account holds, chargeback issues, and payout delays.
• How to Choose a Shopify Theme
  Select a theme that matches your product catalog and conversion goals without overbuying features you'll never use.
• Minimum Viable Shopify App Stack
  Build a lean app stack for new stores: reviews, email, upsells, and analytics without bloat or recurring costs that kill margins.
• Shopify Launch Checklist
  Pre-launch checklist to prevent the top 20 day-one issues: broken tracking, wrong tax settings, missing policy pages, and more.
• Migrating to Shopify
  Move from WooCommerce, BigCommerce, or custom platforms to Shopify without losing SEO, customer data, or revenue.

Shopify Optimization & Growth

• Shopify SEO Basics
  Essential SEO tactics for Shopify: product page optimization, collection structure, technical fixes, and ranking strategies.
• Shopify Checkout Optimization
  Reduce cart abandonment and increase conversion rates with tactical checkout improvements that don't require Plus.
• Shopify Shipping Rates Guide
  Configure shipping zones, rates, and carrier integrations to match your SLAs without killing margins or confusing customers.
• GA4 for Shopify
  Set up Google Analytics 4 correctly on Shopify: enhanced e-commerce tracking, attribution modeling, and funnel reporting.

Advanced Shopify Strategies

• B2B on Shopify
  Run wholesale operations on Shopify: custom pricing, bulk ordering, net payment terms, and multi-tier customer management.
• Selling Internationally on Shopify
  Expand to international markets: multi-currency setup, localized checkout, cross-border shipping, and tax compliance.

Related Resources

Looking for tool recommendations? Check our Shopify tool reviews for deep dives on specific apps and services. Stuck between two tools? Read our head-to-head comparisons. Need starter templates? Browse our resource library for checklists, tool stacks, and decision frameworks.