About ToolsUnfiltered
ToolsUnfiltered is an operator-style knowledge base for building on Shopify: practical comparisons, setup guides, and execution checklists. The aim is simple: reduce avoidable mistakes and help you ship faster with fewer moving parts.
// WHAT YOU'LL FIND HERE
- Guides that assume you are implementing, not browsing.
- Use-case driven advice: new store, migration, scaling, B2B, international.
- Constraint-aware recommendations: time, budget, team size, and margin realities.
// WHO WRITES THIS
All content on ToolsUnfiltered is written by Raphael Lajoux, an independent Shopify operator and consultant. The reviews and guides are based on hands-on experience building and optimizing Shopify stores, with a focus on practical implementation over marketing fluff.
// AFFILIATE DISCLOSURE
This site may include affiliate links, including for Shopify. If you purchase through an affiliate link, we may earn a commission at no extra cost to you. See How we review tools and Disclosure for details.
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