Shopify Checkout Optimization: High-Leverage Fixes for Conversion
Checkout optimization is mostly about removing uncertainty: shipping time, returns, and what happens after purchase. Start with clarity before “growth hacks.”
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Pre-checkout trust (product page)
- Shipping/returns summary near the buy box
- Payment badges and secure checkout messaging
- Reviews that address objections (fit, durability, quality)
Cart experience
- Show delivery estimate and free-shipping threshold (if used)
- Keep upsells optional and non-blocking
- Make discount logic transparent
Post-purchase experience
- Clear order confirmation and tracking
- Self-serve returns where possible
- Fast support routing for delivery issues
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