Migrating to Shopify: A No-Surprises Launch Plan

Migrations fail when teams treat them like design projects. Treat your Shopify migration as a revenue continuity project: data, URLs, checkout, tracking, and operations.

Phase 1: inventory the current store

• Top landing pages (by revenue and traffic)
• Top products/collections
• Critical integrations (email, analytics, fulfillment, tax)

Phase 2: data and URL mapping

• Normalize SKUs, variants, and option names.
• Export customers and orders (if needed for support workflows).
• Create a redirect map for every important URL.

Phase 3: build and validate

1. Implement theme with core templates (home, collection, product, cart).
2. Configure shipping, taxes, and payments.
3. Rebuild tracking (GA4/pixels) and test purchase events.
4. Run test orders including refunds and cancellations.

Launch sequencing

• Soft launch with limited traffic and internal monitoring.
• Lock redirects, confirm indexation, verify sitemap.
• Scale paid traffic only after conversion + tracking are confirmed.