Shopify SEO Basics: The Checklist That Actually Moves Rankings

Shopify is SEO-capable, but most stores underperform because they publish thin pages and ignore internal linking. This is a practical baseline you can implement without tools overload.

Collection architecture

• Create collections around search demand (category + intent), not internal inventory labels.
• Write unique collection copy: what the category is, how to choose, who it is for.
• Use filters that mirror shopper language (size, material, feature, use-case).

Internal linking

• Link from blog guides to collections and best sellers.
• Add “related collections” modules in templates.
• Use breadcrumbs and keep them clean.

Technical hygiene

• Minimize apps and scripts; measure performance after every install.
• Compress images and standardize aspect ratios.
• Keep product URLs stable; redirect any changes.

Content that converts

Write content that answers buying questions: sizing, compatibility, care instructions, comparisons, and “best for” scenarios.