Shopify SEO Basics: The Checklist That Actually Moves Rankings
Shopify is SEO-capable, but most stores underperform because they publish thin pages and ignore internal linking. This is a practical baseline you can implement without tools overload.
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Collection architecture
- Create collections around search demand (category + intent), not internal inventory labels.
- Write unique collection copy: what the category is, how to choose, who it is for.
- Use filters that mirror shopper language (size, material, feature, use-case).
Internal linking
- Link from blog guides to collections and best sellers.
- Add “related collections” modules in templates.
- Use breadcrumbs and keep them clean.
Technical hygiene
- Minimize apps and scripts; measure performance after every install.
- Compress images and standardize aspect ratios.
- Keep product URLs stable; redirect any changes.
Content that converts
Write content that answers buying questions: sizing, compatibility, care instructions, comparisons, and “best for” scenarios.
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